Content consumption continues to explode. For advertisers, top personalities and their built-in, digital fanbases are the 21st century media and marketing buy.
We are 360-degree marketers and know promoting a brand is difficult in the army of competing advertisers. We believe breaking through the public noise is most effective with influencers, creators, and artists as partners.
Our network includes a diverse mix of 500+ content creators, celebs, artists, athletes, and social influencers that have an audience of over 250MM across all major social platforms – ranging from musicians, fashionistas, comedians, athletes, sports tricksters, gamers, dance crews, DJs, social media personalities, and mommy vloggers.
To amplify the content we create – we target the audience with smart digital distribution strategies, as well as TV integrations and live event activations – building customized, 360-degree, online-offline programs with our top-tier activation opportunities.
Strategy & Creative Ideation
With deep roots in entertainment, music, sports, digital, and multi-cultural marketing – we specialize in breaking through the noise, launching 360-degree activations featuring our broad network of personalities and partners.
500+ Diverse Content Creators, Talent, & Influencers with 250MM+ Eyeballs
Our on-camera talent is as diverse culturally as it is diverse professionally – from celebrities to emerging talent – including, but not limited to musicians, fashionistas, comedians, athletes, sports tricksters, gamers, dance crews, DJs, social media personalities, and mommy vloggers.
Production & Content Creation
From branded content, to influencer-created pieces, or television specials – our network of creativity spans 50+ directors and producers, as well as access to top-tier production companies.
360-Degree Activation – Online to TV to Live Events
To amplify the content we create, we target our client’s audience with smart distribution strategies, as well as television integrations and live event activations – building our clients customized, 360-degree, online-offline programs with top-tier activation opportunities. All to put our clients right in front of their ideal target consumer.
We are hired guns, hell-bent on delivering results. Specialists that map out a game plan to fit each mission. Accomplices that lead the charge to hit all targets. We exist to connect our clients closer to their target audience – in the authentic and engaging way that today’s smart consumers demand.
Our collective team and network comprises of strategists, creatives, industry experts, social influencers, and music artists – that we task on each project. From strategy to execution; from content creation to 360-degree campaigns; from online to television – we put our clients right in front of the target consumer they are looking to engage.
Throughout the years – Tesa has worked directly with a broad range of personalities – from senior executives in the C-suite on down; to multiple music, TV, radio talent (Seal, Tyra Banks, Melanie Fiona, Far East Movement, etc).
A part of the multi-platform, digital content boom since its early days – she has been critical in strategizing and launching dozens of public initiatives and partnerships for 3 video / content ventures that converged multiple platforms and revenue channels:
// She was critical in structuring strategic deals, and rolling out new business models, marketing strategies, and biz dev efforts
// She has consistently been the leader to strategize, negotiate, launch, and manage all phases of ops – including go-to-market strategy, biz dev, strategic planning, content partnerships, partnership marketing, productions, and multi-platform campaigns
// Her previous clients / partners span a broad range of media, TV, radio, music, live venues, festivals, agencies, and consumer brands – including ABC, CBS, Disney, ESPN, Fox, MTV, VH1, ABC’s Jimmy Kimmel Live!, Extra TV, TMZ, Time Warner Cable, Clear Channel, Westwood One, Universal Music, Warner Music, Sony Music, Live Nation / House of Blues, AEG Live, Microsoft, Amazon, Virgin Mobile Live, Interpublic Group / FCB, Mother New York, Wieden & Kennedy
Tesa was also featured on a 2010 Think Tank panel with Tyra Banks & Silicon Valley leaders.
A native of Seoul, South Korea, Susan has close to two decades of experience as a business development and marketing professional. Her leadership positions include the entertainment industry, gaming, real estate and publishing sectors. Prior to being recruited as a senior account executive with Cumulus Media, she served as the managing director for Teatro ZinZanni in San Francisco and Costa Mesa, California. Susan was raised in Europe and Asia as part of a military family and served in the United States Air Force. She comes from a family of activists and as a child, her family was awarded the Great American Family Award by President Ronald Reagan for their volunteer efforts in the community.
COMPANY WE KEEP
We keep good company. Here are some of our crazy talented partners.